{"id":10850,"date":"2025-01-31T12:56:58","date_gmt":"2025-01-31T11:56:58","guid":{"rendered":"https:\/\/www.agrobiotech.sk\/laboratoria\/laboratory-of-neuroeconomy-and-consumer-decision-making\/"},"modified":"2025-07-15T08:11:19","modified_gmt":"2025-07-15T06:11:19","slug":"laboratory-of-neuroeconomy-and-consumer-decision-making","status":"publish","type":"laboratoria","link":"https:\/\/www.agrobiotech.sk\/en\/laboratories\/laboratory-of-neuroeconomy-and-consumer-decision-making\/","title":{"rendered":"Laboratory of Neuroeconomy and Consumer Decision-Making"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10850\" class=\"elementor elementor-10850 elementor-1664\" data-elementor-post-type=\"laboratoria\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b2d9122 e-flex e-con-boxed e-con e-parent\" data-id=\"4b2d9122\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-355d640a e-con-full e-flex e-con e-child\" data-id=\"355d640a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-602c414f elementor-widget elementor-widget-spacer\" data-id=\"602c414f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1216f7 elementor-align-left elementor-widget elementor-widget-breadcrumbs\" data-id=\"4e1216f7\" data-element_type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t\t<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.agrobiotech.sk\/en\/\">Domov<\/a><\/span><\/span><\/p>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71f6b041 e-con-full e-flex e-con e-child\" data-id=\"71f6b041\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c9de618 elementor-view-framed elementor-shape-rounded elementor-position-left elementor-mobile-position-left elementor-widget elementor-widget-icon-box\" data-id=\"3c9de618\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M313.6 304c-28.7 0-42.5 16-89.6 16-47.1 0-60.8-16-89.6-16C60.2 304 0 364.2 0 438.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-25.6c0-74.2-60.2-134.4-134.4-134.4zM400 464H48v-25.6c0-47.6 38.8-86.4 86.4-86.4 14.6 0 38.3 16 89.6 16 51.7 0 74.9-16 89.6-16 47.6 0 86.4 38.8 86.4 86.4V464zM224 288c79.5 0 144-64.5 144-144S303.5 0 224 0 80 64.5 80 144s64.5 144 144 144zm0-240c52.9 0 96 43.1 96 96s-43.1 96-96 96-96-43.1-96-96 43.1-96 96-96z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-483a2554 e-con-full e-flex e-con e-child\" data-id=\"483a2554\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e8ce59b elementor-widget elementor-widget-heading\" data-id=\"6e8ce59b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Laboratory Head<\/span>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f4b9107 e-grid e-con-full e-con e-child\" data-id=\"3f4b9107\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1fdf0900 e-con-full e-flex e-con e-child\" data-id=\"1fdf0900\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47689088 elementor-widget elementor-widget-heading\" data-id=\"47689088\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">doc. Ing. Jakub Ber\u010d\u00edk, PhD.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c258c4b elementor-widget elementor-widget-heading\" data-id=\"1c258c4b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"tel:+421376414145\">+421 37 641 4145<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dac3a69 e-con-full e-flex e-con e-child\" data-id=\"6dac3a69\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6caf0d9c e-flex e-con-boxed e-con e-parent\" data-id=\"6caf0d9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-456d9e61 e-con-full e-flex e-con e-child\" data-id=\"456d9e61\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4dba81fa elementor-view-framed elementor-shape-rounded elementor-position-left elementor-mobile-position-left elementor-widget elementor-widget-icon-box\" data-id=\"4dba81fa\" data-element_type=\"widget\" id=\"infrastruktura\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tInfrastructure\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-699e9171 e-con-full e-flex e-con e-child\" data-id=\"699e9171\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-aabffaf e-grid e-con-full e-con e-child\" data-id=\"aabffaf\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1401d22b e-con-full e-flex e-con e-child\" data-id=\"1401d22b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67067291 e-transform elementor-widget elementor-widget-image\" data-id=\"67067291\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_scale_effect_hover&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.05,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_hover_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Oddelenie bioekonomiky 1\" data-elementor-lightbox-description=\"Oddelenie bioekonomiky 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTUxMywidXJsIjoiaHR0cHM6XC9cL3d3dy5hZ3JvYmlvdGVjaC5za1wvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNVwvMDJcL09kZGVsZW5pZS1iaW9la29ub21pa3ktMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1-1024x683.jpg\" class=\"attachment-large size-large wp-image-9513\" alt=\"\" srcset=\"https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1-1024x683.jpg 1024w, https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1-300x200.jpg 300w, https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1-768x512.jpg 768w, https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1-1536x1024.jpg 1536w, https:\/\/www.agrobiotech.sk\/wp-content\/uploads\/2025\/02\/Oddelenie-bioekonomiky-1.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142ca907 elementor-widget elementor-widget-text-editor\" data-id=\"142ca907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>IT and presentations equipment<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a1fff1c elementor-view-framed elementor-shape-rounded elementor-position-left elementor-mobile-position-left elementor-widget elementor-widget-icon-box\" data-id=\"5a1fff1c\" data-element_type=\"widget\" id=\"cinnosti\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" im im-target\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tScientific and Research Activities of the Laboratory\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19a74228 e-con-full e-flex e-con e-child\" data-id=\"19a74228\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d41b85 green-markers elementor-widget elementor-widget-text-editor\" data-id=\"6d41b85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>realization of basic and applied interdisciplinary research in the field of consumer choice, decision-making and final behavior, where, compared to classical economic theories, the neuro-economic approach brings a fundamentally new look at the complex consumer decision-making mechanism resulting from the interference of multiple variables,<\/li><li>research tasks solved in the laboratory are focused on: the study of rational and emotional aspects of the consumer decision-making process, detection of brain correlates during consumer decision-making, investigation of somatic and autonomic physiological responses of consumers due to economic stimuli, investigation of neurological reactions of consumers due to economic stimuli, recognition and classification of emotional responses, implicit associations, and consumer memory activation.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ffe801 elementor-view-framed elementor-shape-rounded elementor-position-left elementor-mobile-position-left elementor-widget elementor-widget-icon-box\" data-id=\"49ffe801\" data-element_type=\"widget\" id=\"projekty\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"ti ti-book\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tSolved Projects\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a09c9f9 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"6a09c9f9\" data-element_type=\"widget\" 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data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-94b3504 e-con-full e-flex e-con e-child\" data-id=\"94b3504\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6473a89 elementor-widget elementor-widget-heading\" data-id=\"6473a89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">KEGA 038SPU-4\/2016<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1c946 elementor-widget elementor-widget-theme-post-content\" data-id=\"1f1c946\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Implement\u00e1cia nov\u00fdch technol\u00f3gi\u00ed a interdisciplin\u00e1rnych vz\u0165ahov v praktickej v\u00fdu\u010dbe spotrebite\u013esk\u00fdch \u0161t\u00fadi\u00ed. Zodpovedn\u00fd rie\u0161ite\u013e projektu: prof. Dr. Ing. Elena Horsk\u00e1<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1279\" class=\"elementor elementor-1279 e-loop-item e-loop-item-7784 post-7784 riesene-projekty type-riesene-projekty status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-94b3504 e-con-full e-flex e-con e-child\" data-id=\"94b3504\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6473a89 elementor-widget elementor-widget-heading\" data-id=\"6473a89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">FOODCOST, ERA+ 2014-1-SK01-KA203-000464<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f1c946 elementor-widget elementor-widget-theme-post-content\" data-id=\"1f1c946\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>FOOD QUALITY AND CONSUMER STUDIES<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f501899 elementor-view-framed elementor-shape-rounded elementor-position-left elementor-mobile-position-left elementor-widget elementor-widget-icon-box\" data-id=\"3f501899\" data-element_type=\"widget\" id=\"publikacie\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\" icon_documents_alt\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tPublications\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49ebc597 elementor-widget elementor-widget-text-editor\" data-id=\"49ebc597\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Publications with acknowledgment to VC ABT (recorded in the EPCA database)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42557516 e-con-full e-flex e-con e-child\" data-id=\"42557516\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2bdc79c8 e-con-full e-flex e-con e-child\" data-id=\"2bdc79c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-166e2f94 elementor-widget elementor-widget-heading\" data-id=\"166e2f94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"> A <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55c1f18e e-con-full e-flex e-con e-child\" data-id=\"55c1f18e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57ad06c elementor-widget elementor-widget-heading\" data-id=\"57ad06c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Group A (quantification of publication activity)<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ed4c82 elementor-grid-1 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"78ed4c82\" data-element_type=\"widget\" data-settings=\"{&quot;template_id&quot;:1261,&quot;columns&quot;:1,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-1261\">.elementor-1261 .elementor-element.elementor-element-6356f07{--display:flex;--flex-direction:column;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--align-items:flex-start;border-style:solid;--border-style:solid;border-width:1px 1px 1px 1px;--border-top-width:1px;--border-right-width:1px;--border-bottom-width:1px;--border-left-width:1px;border-color:#F3F4F6;--border-color:#F3F4F6;--border-radius:8px 8px 8px 8px;--padding-top:20px;--padding-bottom:10px;--padding-left:25px;--padding-right:25px;}.elementor-1261 .elementor-element.elementor-element-6356f07:not(.elementor-motion-effects-element-type-background), .elementor-1261 .elementor-element.elementor-element-6356f07 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var( --e-global-color-9e3aa0c );}.elementor-1261 .elementor-element.elementor-element-6356f07:hover{--border-radius:8px 8px 8px 8px;--border-top-left-radius:8px;--border-top-right-radius:8px;--border-bottom-right-radius:8px;--border-bottom-left-radius:8px;}.elementor-1261 .elementor-element.elementor-element-6356f07, .elementor-1261 .elementor-element.elementor-element-6356f07::before{--border-transition:0.3s;}.elementor-1261 .elementor-element.elementor-element-ed8e6c2{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% );--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--justify-content:space-between;--align-items:center;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-1261 .elementor-element.elementor-element-5e9c51a{background-color:#9AC23B1A;padding:4px 8px 4px 8px;border-radius:25px 25px 25px 25px;}.elementor-1261 .elementor-element.elementor-element-5e9c51a .elementor-heading-title{color:var( --e-global-color-fa6646e );}.elementor-1261 .elementor-element.elementor-element-fdbf149 .elementor-heading-title{color:var( --e-global-color-5afce0f );}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1261\" class=\"elementor elementor-1261 e-loop-item e-loop-item-7629 post-7629 publikacie type-publikacie status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6356f07 e-con-full e-flex e-con e-child\" data-id=\"6356f07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ed8e6c2 e-con-full e-flex e-con e-child\" data-id=\"ed8e6c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9c51a elementor-widget elementor-widget-heading\" data-id=\"5e9c51a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>ADE<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3ff33 elementor-widget elementor-widget-theme-post-content\" data-id=\"3e3ff33\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Neuroeconomics: an innovative view on consumer\u00b4s decision process [elektronick\u00fd zdroj] \/ Jakub Ber\u010d\u00edk, Johana Paluchov\u00e1, Elena Horsk\u00e1. \u2014 graf, ilustr., tab. \u2014 Popis uroben\u00fd 14.10.2016. \u2014 VEGA 1\/0874\/14, KEGA 038SPU-4\/2016, projectErasmusnr. 2014-1-SK01-KA203-000464, project no. 26220220180. In: Journal of Business Management &#038; Economics. \u2014 ISSN 2347-5471. \u2014 vol. 4, no. 8 (2016), s. 22-28, online.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1261\" class=\"elementor elementor-1261 e-loop-item e-loop-item-7628 post-7628 publikacie type-publikacie status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6356f07 e-con-full e-flex e-con e-child\" data-id=\"6356f07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ed8e6c2 e-con-full e-flex e-con e-child\" data-id=\"ed8e6c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9c51a elementor-widget elementor-widget-heading\" data-id=\"5e9c51a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>AFD<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3ff33 elementor-widget elementor-widget-theme-post-content\" data-id=\"3e3ff33\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Trends in utilization of selected technologies in grocery stores [elektronick\u00fd zdroj] \/ \u013dudmila Nagyov\u00e1, Jakub Ber\u010d\u00edk, Elena Horsk\u00e1. \u2014 grafy. \u2014 Abstrakt \u010dl\u00e1nku vy\u0161iel v zborn\u00edku abstraktov s ISBN 978-80-552-1500-6 na s. 131. \u2013 This paper is the result of primary and secondary research with in the national project VEGA1\/0874\/14 \u201cThe use of neuromarketing in visual merchandising\u201d and international educational project \u201cErasmus+ Strategic partnerships \u2013Food quality and consumer studies\u201d Nr. 2014-1-SK01-KA203-000464. Supported by Research Center AgroBioTech built in accordance with the project Building Research Centre \u201eAgroBioTech\u201c ITMS 26220220180.. \u2014 N\u00e1zov z titulnej obrazovky (stav zo d\u0148a 19.8.2016).In: Theagri- food value chain: challenges for natural resources management and society. \u2014 1st ed.. \u2014 online (1108 s.). \u2014 978-80-552-1503-7 Medzin\u00e1rodn\u00e9 vedeck\u00e9 dni. \u2014 Nitra : Slovak University of Agriculture, 2016. \u2014 s. 866-873, online. \u2014 10.15414\/isd2016.s11.02.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1261\" class=\"elementor elementor-1261 e-loop-item e-loop-item-7627 post-7627 publikacie type-publikacie status-publish hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-6356f07 e-con-full e-flex e-con e-child\" data-id=\"6356f07\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ed8e6c2 e-con-full e-flex e-con e-child\" data-id=\"ed8e6c2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9c51a elementor-widget elementor-widget-heading\" data-id=\"5e9c51a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><span>AFD<\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3ff33 elementor-widget elementor-widget-theme-post-content\" data-id=\"3e3ff33\" data-element_type=\"widget\" data-widget_type=\"theme-post-content.default\">\n\t\t\t\t\t<p>Consumers neuroscience as a modern consume rresearch tool: ethical aspects and size of the research sample [elektronick\u00fd zdroj] \/ Jakub Ber\u010d\u00edk. \u2014 ilustr., tab. \u2014 VEGA 1\/0874\/14, KEGA 038SPU-4\/2016, ITMS 26220220180. In: Marketing management, trade, financial and social aspects of business. \u2014 1st ed.. \u2014 1 CD-ROM (293 s.). \u2014 978-80-225-4293-7 Marketing management, trade, financial and socialaspects of business. \u2014 Bratislava : University of Economics, 2016. \u2014 [5] s., CD-ROM.<\/p>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-767377d8 e-con-full e-flex e-con e-child\" data-id=\"767377d8\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4f09d elementor-widget elementor-widget-shortcode\" data-id=\"7f4f09d\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t\t<div data-elementor-type=\"container\" data-elementor-id=\"11408\" class=\"elementor elementor-11408 elementor-1254\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c58f03 e-flex e-con-boxed e-con e-parent\" data-id=\"1c58f03\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b684d1f e-con-full e-flex e-con e-child\" data-id=\"b684d1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f06d442 elementor-widget elementor-widget-heading\" data-id=\"f06d442\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Content<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcea9b7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fcea9b7\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#infrastruktura\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-info\" viewBox=\"0 0 192 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M20 424.229h20V279.771H20c-11.046 0-20-8.954-20-20V212c0-11.046 8.954-20 20-20h112c11.046 0 20 8.954 20 20v212.229h20c11.046 0 20 8.954 20 20V492c0 11.046-8.954 20-20 20H20c-11.046 0-20-8.954-20-20v-47.771c0-11.046 8.954-20 20-20zM96 0C56.235 0 24 32.235 24 72s32.235 72 72 72 72-32.235 72-72S135.764 0 96 0z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Infrastructure<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#cinnosti\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" im im-target\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Scientific and Research Activities of the Laboratory<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#projekty\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"ti ti-book\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Solved Projects<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#publikacie\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\" icon_documents_alt\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Publications<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac5fbb5 e-con-full e-flex e-con e-child\" data-id=\"ac5fbb5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a94533d elementor-widget elementor-widget-heading\" data-id=\"a94533d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Interested in cooperation?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d24df1a elementor-widget elementor-widget-text-editor\" data-id=\"d24df1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Contact us for more information about collaboration opportunities and research projects.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b822e78 elementor-widget elementor-widget-button\" data-id=\"b822e78\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.agrobiotech.sk\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"ti ti-arrow-top-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32ab68b e-flex e-con-boxed e-con e-parent\" data-id=\"32ab68b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38632906 elementor-widget elementor-widget-button\" data-id=\"38632906\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.agrobiotech.sk\/en\/laboratories\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"ri ri-arrow-left\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Back to laboratories<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Laboratory Head Infrastructure IT and presentations equipment Scientific and Research Activities of the Laboratory realization of basic and applied interdisciplinary research in the field of consumer choice, decision-making and final behavior, where, compared to classical economic theories, the neuro-economic approach brings a fundamentally new look at the complex consumer decision-making mechanism resulting from the interference [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"priradene-oddelenie":[107],"class_list":["post-10850","laboratoria","type-laboratoria","status-publish","hentry"],"acf":[],"yoast_head":"<!-- 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